Poster House119 W23rd St
Perfected in Switzerland during the 1950s, the grid became the backbone of poster design in the latter half of the 20th century. Still used today, it brought order and uniformity to compositions, allowing for brands to communicate clearly to an increasingly global audience. This didactic show introduces viewers to the development of the Swiss grid, the two schools that mastered it, and how it came to define contemporary advertising.
This event is sponsored by Vitra.
Open to Public